BuzzFeed makes a lot of short videos that do bonkers traffic on Facebook, YouTube and Vine. The New York Times also makes a lot of video, but it’s about creating video “that people want to pay for,” because the Times still runs on a subscription model.
Two radically different approaches, one primarily focused on scale (BuzzFeed) and another balancing scale and bigger-picture visual storytelling (the Times).
At the Code/Media conference at The Ritz-Carlton, Laguna Niguel in Dana Point, Calif., BuzzFeed publisher Dao Nguyen and New York Times video chief Alex MacCallum explained their respective strategies and why video is increasingly important to their companies:
This article originally appeared on Recode.net.