How will the giants of cable TV adapt to an era in which fewer and fewer people subscribe to cable? How do magazines find audiences on Snapchat and turn that into real revenue?
These were some of the questions and topics debated at the first day of the Code/Media conference at The Ritz-Carlton, Laguna Niguel in Dana Point, Calif. Cosmopolitan Editor in Chief Joanna Coles unpacked how her magazine sells sex on new media platforms as well as on the printed page, and ESPN President John Skipper affirmed that the most valuable property in media isn’t going anywhere. Vice CEO Shane Smith and Creative Director Spike Jonze also appeared onstage, explaining why their company is going to unseat the biggest media players online and on TV.
Industry insiders, journalists and others were in attendance, chatting up one another about what they expected to learn and what they actually learned. Here are some photos from the event:
Evan Burns (m): “It’s important to have inside relationships. … Being on the board of directors is helpful.”
Vox Media* CEO Jim Bankoff (l): “There are a lot of questions about cable and bundling.”
Lincoln Property Company Executive VP Kevin Hayes (m): “This is just not what we do on a regular basis.”
The Social Project founder Marcy Simon (l): “I don’t need [virtual reality] porn … I gotta find a fleshlight.”
iNovia Capital partner Geoff Judge (l): “One thing I pulled was that Snapchat draws traffic.”
Kochava CEO Charles Manning (r): “My marketing team just said ‘go.'”
Wirecutter CEO Brian Lam (m): “We do something that’s so weird, people are focused on directions we don’t touch.”
Smiletime CEO Alex Kruglov (r): “You guys are pretty good at beating people up onstage.”
BTIG analyst Rich Greenfield (r): “TV is so fucked, dude.”
Simulmedia Chief Strategy Officer John Piccone (l): “What’s the next [business] model, if it’s not advertising or paid for?”
PBS General Manager of Digital Ira Rubenstein (r): “Even Republicans understand the educational value of what public media brings to their communities.”
This article originally appeared on Recode.net.