BuzzFeed wants to be your best friend. Vox.com* wants to explain things to you. Re/code wants you to shell out a lot of cash for a beachside conference. Vice would like you to perhaps inhale this or sniff that.
Underneath many layers of branding, these are some of the fundamental truths about the websites you click on. For this year’s Code/Media conference at The Ritz-Carlton, Laguna Niguel in Dana Point, Calif., CollegeHumor made a video that lays bare some of these facts.
You can watch the video below:
* Vox.com and Re/code are both owned by Vox Media.
This article originally appeared on Recode.net.