Amazon is making greater inroads to fashion as it continues to evolve into your one-stop-shop for anything you could possibly need. The online retailer already stocks over 30 million items of clothing, has acquired fashion sites like Shopbop, MyHabit and East Dane, and is one of NYFW: Men’s biggest sponsors. Now, the company is launching its own clothing brand.
There were rumors of this late last year, but WWD reports that the wheels of this plan have just gone into motion. Amazon is currently in hiring mode and the company is looking for people with fashion industry experience to come on and make its private label a reality.
This article originally appeared on Recode.net.