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Asics Keeps Pace With Adidas With Runkeeper Acquisition

"Fitness brands of the future will not just make physical products."

Runkeeper / Asics

Running apps and sportswear companies go together like, well, running apps and sportswear companies. Last year, Under Armour bought MyFitnessPal and Adidas bought Runtastic — now, it’s the turn of Asics, which has entered into a “definitive agreement” to buy Runkeeper for an undisclosed sum.

The app’s founder, Jason Jacobs, announced the news in a Medium post, saying that there was a “strong alignment” between the two brands and their core values. He added that even Runkeeper’s own Shoe Tracker feature shows that Asics gear is most popular with its runners.

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This article originally appeared on Recode.net.

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