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When I was a kid, my sister once dressed up in a dog costume that made her look exactly like our neighbor’s dog, a lovely bearded collie named Pearl.
Ever since then, I have been possessed by one question and one question alone: If the executives of ailing tech companies were dogs, what breeds would they be?
Thanks to Microsoft, I finally have an answer. The company has a new website and app that looks at photos of dogs and assesses which breed they are: what-dog.net. It uses the same technology that Microsoft used for its how-old.net website last year. It’s a nifty marketing stunt to remind you that there is a search engine not named Google and that it, too, uses advanced technology.
Here’s a list of troubled tech execs, with Microsoft’s guesses as to their breed of dog:
Elizabeth Holmes, founder and CEO of Theranos
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Recently fired Zenefits founder and CEO Parker Conrad
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GoPro CEO Nick Woodman
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Clinkle founder and CEO Lucas Duplan
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CEO of Twitter and Square Jack Dorsey
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This article originally appeared on Recode.net.