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Here's (Some of) What I Want to Learn at Code/Media. You Can, Too.

You need help navigating the media landscape. We've got speakers who can do that.

Asa Mathat
Peter Kafka covers media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

One of the reasons next week’s Code/Media is going to be awesome is that we’ve got some of the biggest names in media coming onstage for no-holds-barred interviews.

You’re smart, and you’re reading this, so we don’t need to tell you why it’s important to have ESPN boss John Skipper sitting down in the red chair right now. Ditto for Vice Media boss Shane Smith and co-conspirator Spike Jonze.

But Code/Media isn’t just about household names. It’s also about people you might not know, but who have real insight into the way technology is transforming the media business — and how to take advantage of a constantly changing landscape. Our job is to talk to those folks onstage and help transfer some of their knowledge to our audience.

For instance:

  • Gabe Leydon founded Machine Zone, the company behind hit games Game of War and Mobile Strike. But I’m just as intrigued by his self-proclaimed status as the world’s biggest mobile marketer — and what he says he’s learned about spending massive amounts of money advertising on phones, where screen sizes are small but the opportunities are large.
  • Tony Haile runs Chartbeat, the real-time digital media analytics company that tracks 55 billion page views a month for 4,000 publishers. He’s going to pull back the cover on numbers that show us how digital publishing really works in 2016. And just as important, he’s going to talk about ways to put those insights to work.
  • Dan Roth heads up editorial operations at LinkedIn, which means he’s the guy who has helped turn LinkedIn from a resume-posting service into a full-blown media company, powered almost entirely by content that comes from its own users. So how did a guy who used to write for a living learn how to survive, and then flourish, at an intensely data-driven tech company?

I can go on, because this is the kind of stuff — insight and analysis that’s valuable no matter what part of the industry you work in — that I really geek out on. And I will!

But I’ll do it live next week, along with Kara Swisher and Walt Mossberg, at the stunning Ritz-Carlton, Laguna Niguel, in Dana Point, Calif. If you want to join us on Feb. 17 and 18, sign up here. We’ll see you very soon.

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