The new Fitbit Surge is a smartwatch with continuous heart-rate tracking and GPS. The company expects it will ship in early 2015 for $250.
Fitbit may have reason for some holiday cheer.
Its app rose to be No. 1 among free apps on Apple’s iOS app store on Sunday, suggesting a lot of the company’s fitness trackers were unwrapped on Christmas morning.
Amazon’s Echo also appears to have been popular, with its Alexa app coming in at No. 4.
The other top spots were filled by apps not associated with Christmas presents, such as Snapchat, Super Mario Run and YouTube.