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So, you’ve outraged the internet. Here’s how to apologize.

Bustle CEO Bryan Goldberg looks back on how he pissed off the wrong people, on Recode Media.

Courtesy Bustle

Bustle CEO Bryan Goldberg is a man who runs a website aimed at women — and from the get-go that made some people wary.

“For women, starting companies, raising venture capital, it's tough out there,” he said on the latest episode of Recode Media with Peter Kafka. “They face a lot of frustrations that existed in 2013 and, unfortunately, still exist three years later. Not nearly enough progress has been made here.”

And then Goldberg, feeling the energy of an exciting startup launch, put his foot in his mouth, proclaiming on PandoDaily that “women’s publishers have completely lost sight of which decade their readers are living in.” He wrote:

Isn’t it time for a women’s publication that puts world news and politics alongside beauty tips? What about a site that takes an introspective look at the celebrity world, while also having a lot of fun covering it? How about a site that offers career advice and book reviews, while also reporting on fashion trends and popular memes?

“The tone was off,” Goldberg said. “I didn’t talk enough about the women I’ve hired and I should’ve talked more about the landscape that pre-existed.”

“I’ll tell you something, Peter: I think apologizing is great,” he added. “You say something, the wrong words came out, maybe you didn’t approach it the way you wanted to do, and then you just apologize and move on.”

Goldberg’s last company Bleacher Report, he said, succeeded and ultimately sold to Turner Sports for $200 million because its founders took criticism to heart and learned from it. He wants to do the same thing at Bustle, which he said attracts some 40 million readers to its website every month, and made $30 million in revenue this year.

You can listen to Recode Media in the audio player above, or subscribe on iTunes, Google Play Music, TuneIn and Stitcher.

If you like this show, you should also sample our other podcasts:

  • Recode Decode, hosted by Kara Swisher is a weekly show featuring in-depth interviews with the movers and shakers in tech and media every Monday. You can subscribe on iTunes, Google Play Music, TuneIn and Stitcher.
  • Too Embarrassed to Ask, hosted by Kara Swisher and The Verge's Lauren Goode, answers all of the tech questions sent in by our readers and listeners. You can hear new episodes every Friday on iTunes, Google Play Music, TuneIn and Stitcher.
  • And finally, Recode Replay has all the audio from our live events, such as the Code Conference, Code Media and the Code Commerce Series. Subscribe today on iTunes, Google Play Music, TuneIn and Stitcher.

If you like what we’re doing, please write a review on iTunes — and if you don’t, just tweet-strafe Peter. Tune in next Thursday for another episode of Recode Media!

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