Wired magazine’s creative director is joining Apple

One of Wired’s top editors has left the company to join Apple.

Billy Sorrentino, the publication’s creative director, announced his departure today. A Wired rep says Sorrentino will be joining Apple’s design team, but wouldn’t offer more detail.

Sorrentino’s official title at Wired since 2013 was Head of Creative, which is a big deal at a design-focused publication like Wired. Wired’s bio says his job put him in charge of “the brand’s four creative departments — design, photo, video, and production, and is responsible for cross-channel brand presence, including print, web, digital editions, mobile, social media, retail, and live events.”

Another way of putting it: Sorrentino got to touch or advise on just about everything Wired did, including its photoshoot with Barack Obama, who guest-edited a recent issue of its print magazine.

Or yet another way of putting it: Scott Dadich, Wired’s current editor in chief, used to be Wired’s creative director. So it’s a job he takes seriously.

Two other high-ranking editors left Wired in August. Wired says David Moretti, previously its deputy creative director, will take Sorrentino’s place.

I’ve asked Apple for comment.

This article originally appeared on Recode.net.