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Wired magazine’s creative director is joining Apple

Billy Sorrentino will go to work on Apple’s design team.

WIRED And Rashida Jones Celebrate The Launch Of The July Issue At New WIRED Office in San Francisco
Billy Sorrentino, right, is leaving Wired to join Apple.
Kimberly White / Getty Images for WIRED
Peter Kafka covers media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

One of Wired’s top editors has left the company to join Apple.

Billy Sorrentino, the publication’s creative director, announced his departure today. A Wired rep says Sorrentino will be joining Apple’s design team, but wouldn’t offer more detail.

Sorrentino’s official title at Wired since 2013 was Head of Creative, which is a big deal at a design-focused publication like Wired. Wired’s bio says his job put him in charge of “the brand’s four creative departments — design, photo, video, and production, and is responsible for cross-channel brand presence, including print, web, digital editions, mobile, social media, retail, and live events.”

Another way of putting it: Sorrentino got to touch or advise on just about everything Wired did, including its photoshoot with Barack Obama, who guest-edited a recent issue of its print magazine.

Or yet another way of putting it: Scott Dadich, Wired’s current editor in chief, used to be Wired’s creative director. So it’s a job he takes seriously.

Two other high-ranking editors left Wired in August. Wired says David Moretti, previously its deputy creative director, will take Sorrentino’s place.

I’ve asked Apple for comment.

This article originally appeared on

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