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Disney isn’t going to bid for Twitter, either

Which leaves Salesforce, for now.

Vanity Fair New Establishment Summit - Day 2 Michael Kovac / Getty Images for Vanity Fair
Peter Kafka covers media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

Cross another potential Twitter buyer off the list: Disney isn’t pursuing a bid for the social platform, either.

Sources familiar with Disney, which was mulling a possible Twitter purchase last week, say the media giant has decided not to move forward.

Earlier today Recode reported that Google, a logical buyer for Twitter who had also hired a banker to kick the company’s tires, was not going to bid; Apple is also unlikely. Twitter shares dropped 9 percent in after-hours trading.

For now, that leaves Salesforce as the only potential buyer for Twitter, though the company has never confirmed publicly that it wants to make a deal. Salesforce CEO Marc Benioff appeared on CNBC today and refused to comment directly on any interest in Twitter.

Industry observers have thought that Disney and Twitter might make sense as a pairing. One reason is because Disney CEO Bob Iger is friendly with Twitter CEO Jack Dorsey, who sits on Disney’s board. Another is that Disney is interested in finding new digital distribution outlets for its content, as its strength in TV begins to waver.

This article originally appeared on

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