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Snapchat Is Killing Its Lens Store

But sponsored lenses live on.

The Verge

We barely knew Snapchat’s lens store, and it’s already time to say goodbye. The social media platform is shutting down the store on Friday, only two months after its launch. Instead of peddling the $0.99 lenses, the company says it will focus more on its ad business, which will still include sponsored lenses. A rotating selection of 10 lenses will now be available for free every day.

Lenses launched in September 2015 as a way for users to spice up their selfies. By training their device cameras on their faces, they could choose from a variety of silly lenses that changed daily.

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This article originally appeared on Recode.net.