clock menu more-arrow no yes mobile

Filed under:

Amazon Is Running Its First-Ever Super Bowl Ad

Alec Baldwin and Dan Marino lend a hand.

Peter Kafka covers media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

Have you guys heard of

They’re an up-and-coming “e-commerce” company. And like lots of other “dot-com” startups, they’re spending millions on a Super Bowl ad next month to try to break through the clutter and grab your attention.

It might seem crazy for a company to try to convert TV watchers into World Wide Web users. But who knows? It might just work.

Here’s a preview:

This article originally appeared on

Sign up for the newsletter Today, Explained

Understand the world with a daily explainer plus the most compelling stories of the day.