Have you guys heard of Amazon.com?
They’re an up-and-coming “e-commerce” company. And like lots of other “dot-com” startups, they’re spending millions on a Super Bowl ad next month to try to break through the clutter and grab your attention.
It might seem crazy for a company to try to convert TV watchers into World Wide Web users. But who knows? It might just work.
Here’s a preview:
This article originally appeared on Recode.net.