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Former Twitter CEO Dick Costolo is a floor wax and a dessert topping!
Wait, that’s the old “Saturday Night Live” sketch — what I mean to say is that the longtime tech exec and entrepreneur is unveiling his new normal today, announcing the creation of a new company, which he said in an email will build a “software platform that reimagines the path to personal fitness.”
Added Costolo about the new venture with Bryan Oki: “This platform will go beyond measurement to motivate and drive improvement and make the road to personal transformation fun and social. For wellness professionals, from fitness coaches to doctors and nutritionists and more, our platform will be the easiest and most flexible way to extend expertise and guidance by orders of magnitude.”
This is right up Costolo’s alley, as he has always had an interest in the area, though he gave no details as to the name of the startup or where the funding is coming from.
Perhaps from Index Ventures, which Costolo will also join as a venture partner, investing in startups and mentoring and working with portfolio companies.
“Having the opportunity to work with the great team at Index while also embarking on my own new venture makes the beginning of 2016 a very special time for me, and I can’t wait to dive in,” said Costolo, who has been advising the writers of the HBO show “Silicon Valley” since he left Twitter earlier this year.
Presumably, he’ll now have all-new material.
By the way, Costolo talked about the new company and life after Twitter here on my “Re/code Decode” podcast in December.
And also here is that classic SNL skit, which I am sure the former improv comedian will enjoy:
[hulu id=myhxccrqohpqgha0dix50q width=512 height=288]
This article originally appeared on Recode.net.
