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Amazon Is Dropping Prime Subscriptions to Just $73 This Weekend

You can save 25 percent on a year's subscription.

NoDerog / iStock

In celebration of its pair of “Mozart in the Jungle” Golden Globes victories last Sunday, Amazon is reducing the price of Amazon Prime memberships this weekend. Subscribing will cost $73 — down from the regular $99 — from 9 pm PT Friday until 11:59 pm local time Sunday night.

As is normally the case with these promotions, Amazon is targeting them at new Prime members only.

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This article originally appeared on Recode.net.