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In celebration of its pair of “Mozart in the Jungle” Golden Globes victories last Sunday, Amazon is reducing the price of Amazon Prime memberships this weekend. Subscribing will cost $73 — down from the regular $99 — from 9 pm PT Friday until 11:59 pm local time Sunday night.
As is normally the case with these promotions, Amazon is targeting them at new Prime members only.
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This article originally appeared on Recode.net.