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Rebecca Minkoff is officially on board with virtual reality. The fashion brand is one of the first to capitalize on the technology, having filmed a runway show for VR that’s viewable on a $24 cardboard headset that went up for sale on rebeccaminkoff.com (it’s already sold out online but a few are available in retail stores). After a quick assembly that promises to take less than a minute, users can download the show onto their Apple or Android phone, pop the phone into the cardboard headset, and get an instant, immersive look inside the final walk of Rebecca Minkoff’s Fall 2015 show.
It’s not something to watch passively. Move your head and look up and down, and you’ll swivel from the runway to seeing rows of photographers or people whispering to each other in the audience as models emerge from backstage and music thumps on the soundtrack. It’s an almost panoramic view.
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This article originally appeared on Recode.net.
