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They Like Eich: How Midcentury House Designer Joseph Eichler Made a Comeback

Many of today's Eichler diehards work for large technology companies.

via 761montecillo.com

Mention Eichler during a dinner party in the Bay Area, and you’ll find at least one enthusiast. Type “Eichler home” into a search engine and you’ll see several realtors exclusively selling Eichler houses. If you ask around, you can find seminars, tours, and forums dedicated to Joseph Eichler. There’s a coffee table book about him, as well as a short film called People in Glass Houses. In the past few years, the Bay Area real estate market has seen midcentury modern aficionados and homebuyers lining up for a chance to buy an Eichler.

“Their design is so distinctive,” says Paul Adamson, architect and author of Eichler: Modernism Builds the American Dream. “The Eichlers stand apart, so new buyers, many of whom are more design-savvy than their parents, are seeking them out.” In response to this demand, some enterprising California brokers and developers have even started to build more Eichlers.

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This article originally appeared on Recode.net.