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Quirky Files for Bankruptcy, Plans to Sell Wink

A pivot couldn't save the hardware startup.

The Verge

Quirky is filing for bankruptcy and making plans to sell off Wink, its smart-home platform.

The inventive hardware startup has been publicly struggling over the last year, pivoting away from its original — and unprofitable — model of building products suggested by its community and focusing instead on making partnerships with established companies like GE.

But at that point, Quirky still had a lot to recover from. As described in a Verge report earlier this year, Quirky was mismanaged and burning through its remaining funds.

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