Twitter has promoted Jeff Seibert, the man who has been running the company’s developer products for over a year. He will be the company’s new head of consumer product.
Twitter Senior VP Kevin Weil will still oversee all product at the company, which includes ad products, developer products and other consumer stuff like Vine and Periscope. But Seibert will now run the core Twitter product under Weil, which means Weil won’t be as involved as before. Senior Director of Engineering Rich Paret will take over Twitter’s developer products.
A company spokesperson confirmed the move. “We’re lucky to have a number of strong product minds at Twitter and I couldn’t be more excited to have Jeff on my team focused on the core Twitter experience,” Weil said in a statement provided to Re/code.
It’s an interesting but necessary move for Twitter, which is working through self-acknowledged product issues. Interim CEO Jack Dorsey said on the last earnings call that the product team needed some restructuring and that he wasn’t happy with how things were going. That came just an hour after two key product execs at the company, Christian Oestlien and Todd Jackson, publicly announced they were departing; a third exec who oversaw the core Twitter apps, Trevor O’Brien, also announced his departure that week.
Seibert has experience building and shipping product at Twitter. He launched Fabric, Twitter’s developer platform, last October.
Weil has a reputation for getting stuff done and pushing projects through quickly, something Twitter has struggled with historically. But now he’ll be more big-picture and less involved with the day-to-day of Twitter’s core product, according to sources.
It’s also worth noting that this change was made under Dorsey, who many people in and outside the company believe is the best candidate for the full-time job. And people inside Twitter say he is definitely acting as though he’s sticking around.
Seibert should have his hands full right away. Twitter is set to launch a new product called Lightning later this fall, which the company hopes will spur user activity around events like the Super Bowl. It also hopes the new product will draw attention from people who don’t necessarily have Twitter accounts, helping to boost the company’s overall audience.
This article originally appeared on Recode.net.