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More Than Half of Top 500 Online Retailers Offer PayPal's One Touch Checkout

Among the best-known names adopting the service are Macy's, Home Depot and Abercrombie & Fitch.

While new payment services Apple Pay and Android Pay grab attention, PayPal continues to expand its own express checkout service for websites and apps.

The company announced on Thursday that more than 250 of the top 500 online merchants, ranked by Internet Retailer, now offer PayPal’s One Touch payment service on their websites and/or apps. Among the best-known names adopting the service are Macy’s, Home Depot and Abercrombie & Fitch.

The product prompts online shoppers to enter their PayPal usernames and passwords once on a computer or phone, and then buy stuff on sites that accept PayPal without re-entering any password, payment or shipping information. It was announced first for mobile apps a year ago, and then expanded to websites this spring, beating Apple Pay to the punch.

The product is especially useful the first time a shopper visits a site or app, because they haven’t yet had the chance to store a payment account with the merchant. But it will face stiff competition on mobile phones as more merchants begin to integrate Apple Pay’s digital wallet checkout option and Google’s Android Pay when that service launches.

PayPal One Touch was built on technology from Braintree, the payments startup PayPal acquired in 2013 for $800 million. Considering the ease with which startups these days are grabbing paper valuations of $1 billion, that deal may eventually look like a steal.

This article originally appeared on Recode.net.