Warner Bros. is outsourcing its digital content distribution business as it fights to trim overhead costs.
The studio sold its Digital-End-to-End managed content service to Vubiquity, a Los Angeles firm that distributes movies and television shows to cable and satellite TV providers around the globe. Terms were not disclosed.
The acquisition dramatically increases Vubiquity’s reach and capabilities. The firm already distributes content to pay TV providers that reach 109 million homes in 39 countries. Last month, it acquired Juice Worldwide, a company with distribution agreements with Apple’s iTunes, Netflix, Amazon and Google Play.
Warner Bros.’ technology extends Vubiquity’s digital distribution reach to YouTube, Sony PlayStation and Microsoft Xbox. Vubiquity also will serve as the exclusive digital distribution partner for the studio’s content.
“We’re delighted and honored to be entrusted by Warner Bros. with the DETE platform and to continue to expand upon its capabilities as we link it to Vubiquity’s AnyVU Cloud platform,” said Vubiquity Chief Executive Darcy Antonellis, who previously served as president of technical operations and chief technology officer of Warner Bros. Entertainment. “The two together bring notable scale, efficiencies and reliability needed by the content community and service providers worldwide.”
Vubiquity is a privately held company with offices in Los Angeles and London.
This article originally appeared on Recode.net.