The Kardashian and Jenner women swept into New York’s SoHo neighborhood Monday at the Apple store behind the kind of advance work and security befitting a presidential candidate. The reality-TV stars were there for an unusually packed “meet the developer” session to tout something you won’t find on TV — their new mobile apps.
There’s one each for Kim Kardashian West, Khloe Kardashian, Kylie Jenner and Kendall Jenner (plus, sometime later, one for Kourtney Kardashian) — and they promise an even deeper, less-filtered dive into their worlds, with new footage and even chances for one-on-one video chats. Each app, which costs a $3 monthly subscription fee, focuses on some aspect of each woman’s personality: Kim’s will emphasize fashion, with a section devoted to shopping; Khloe will focus on fitness; Kendall will indulge in the travel life.
“Their efforts are meant to complement the rest of the [Kardashian] world,” said Jeff Berman, president of Whalerock Industries, the digital media company behind the Kardashian apps. If the apps succeed, the celebs achieve even greater fame.
But it’s also a way for the Kardashians and Jenners to connect with (and profit from) their fans more directly, which may not be so good for TV — maybe the Kardashians and their fans won’t need the oldfangled media as much as they once did. The stars of “Keeping Up with the Kardashians” connect to their audience, directly, through Facebook, Instagram, Twitter and Snapchat — and now, through their own subscription apps.
Wonder why E! didn’t think of that.
This article originally appeared on Recode.net.