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Google Has a New Face

A new logo for a post-desktop Google.


Google is not just a desktop company anymore. In fact, it can’t afford to be one. To keep growing, it must extend its ubiquity on computer screens to screens on mobile devices, cars, wearables and so on.

And now it has a new logo that’s meant to show that. On Tuesday, the largest company under the Alphabet umbrella swapped its tiny “g” for an uppercase one, a logo meant to be “for the future of Google.” The company explained it thusly:

Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

We’re still waiting on the Alphabet logo.

This article originally appeared on

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