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Tons of People Are Buying Fitbits, but Are They Actually Using Them?

"Active" is used loosely in the company's "paid active user" metric.

The Verge

Fitbit, maker of elastomer step-tracking bands and Wi-Fi-equipped scales, sold 4.5 million devices over the past few months, with revenue up 235 percent from a year ago. That’s according to the company’s second quarter earnings report, the first report since Fitbit went public in June.

One key metric absent from yesterday’s data? Active users.

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