Amazon’s Fire TV box has now been out of stock for at least two weeks. And all signs point toward the current version never returning.
Since at least the middle of the month, customers looking to buy the $99 Fire TV box have been greeted by a vague out-of-stock message: “We don’t know when or if this item will be back in stock,” as Variety reported earlier. It’s not uncommon for Amazon to go out of stock on its own products. But it is rare when it’s more than a year after the product launched and the company says it’s not sure if the product will ever be back.
The most logical explanation is that Amazon has a new box on the way, and that’s what industry observers believe. What’s unclear is whether Amazon is planning a minor revamp or a significant upgrade, as Apple is expected to show off with a new Apple TV box next week.
An Amazon rep didn’t respond to a request for comment.
The Fire TV box costs $99 — or at least it did when Amazon was selling it. Amazon introduced the box in the spring of 2014 as an alternative to Apple TV and Roku, which all stream movies and shows from the Internet onto TVs. Amazon later introduced a $34 Fire TV stick, which plugs into a USB port on a TV, similar to Google’s Chromecast device. Amazon continues to market the low-priced Fire TV stick aggressively, including in a sponsorship of the MTV Video Music Awards on Sunday night.
This article originally appeared on Recode.net.