Facebook Advertises Facebook, on TV (Again)

You don’t need a Facebook ad to tell to you use Facebook, because you and 1.5 billion other people use Facebook every month.

Then again, lots of people drink Coke and eat at McDonald’s, and those guys advertise a lot. So here’s a new ad campaign from Facebook, which debuted on TV last night for audiences in New York, Chicago and San Francisco (hello, influencers!), and runs through September.

This one ran during MTV’s VMAs:

And this one ran during AMC’s “Fear the Walking Dead”:

If you don’t live in those three cities (or don’t watch TV), you can find more of these on Facebook, where they’ve been running for a while. They’re pretty good.

This isn’t the first time Facebook has bought airtime, but it hasn’t done it often (it is a big fan of “organic” advertising like the kind that Miley Cyrus did on behalf of Instagram during the VMAs).

Still, why is Facebook, which is gunning for TV ad dollars, putting money into TV? “We’re seeking to reach people at a variety of touch points throughout their day,” said a Facebook rep.

This article originally appeared on Recode.net.

Will you join us?

Our biggest supporters are our readers — and we’re so grateful to everyone who has made a contribution during our September campaign. We’re less than 1,000 contributions away from reaching our goal for the month, which in turn will allow us to say yes more often when our incredible journalists come to us with questions they want to answer and projects they want to pursue. Will you make a contribution before the month ends and support our policy coverage through 2024 and beyond?

One-Time Monthly Annual

$5/month

$10/month

$25/month

$50/month

Other

$

Yes, I'll give $5/month

Yes, I'll give $5/month

We accept credit card, Apple Pay, and Google Pay. You can also contribute via