Ralph Lauren’s sensor-laden shirts are finally coming to the masses — provided the masses are willing to cough up $295 for a workout shirt.
At a preview event today in New York City, the lifestyle brand revealed pricing and availability for its long-in-the-works PoloTech apparel, made in collaboration with Montreal-based tech startup OmSignal. The “second-skin” fabric workout shirt has silver fibers woven directly into the fabric and a small, sensor-filled black box that snaps into the shirt near the rib cage, to track biometric stats like steps taken, heart rate, breathing depth and energy exertion.
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This article originally appeared on Recode.net.
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