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Watch Barack Obama explain the climate plan he's releasing next week

On Monday, the Obama administration is going to release the final version of its EPA rule (first announced in draft form last summer) limiting greenhouse gas emissions from power plants. They're kicking things off this weekend with a social media campaign taking advantage of Twitter's new native video functions to preview and frame the plan.

"Climate change is not a problem for another generation — not anymore," Obama says in a video that contends climate change isn't a hypothetical problem for the future but an urgent crisis that needs to be addressed right now. He refers to "disasters that are becoming more frequent, more expensive, and more dangerous" due to climate change and says definitively that "this isn't opinion, it's fact."

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