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Here’s What Spotify Wants to Know About What I Think About Apple Music

Just a bit of understandable curiosity.

Michael Loccisano / Getty Images for Spotify
Peter Kafka covers media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

Many people would like to know how Apple Music, which launched a month ago, is doing. We’re beginning to see some numbers, but it will take a while before we have a real sense of the streaming music service’s performance.

Still, never hurts to ask.

That’s what Spotify appears to be doing in a new survey it is sending out to some of its subscribers, including me. This one popped up in the “promotions” tab of my Gmail today and offered to give me a “chance” to “win one of fifty $10 Amazon gift cards.”

Thanks, guys! I can’t accept the gift card, but I’m happy to share my opinions with you.

Spotify’s survey started out by asking me about my usage of digital media services in general, including streaming video services like Hulu and Netflix (after years of hemming and hawing, Spotify has started poking its toes into the video world). Then it asked me about my consumption of music services specifically:

072916 spotify apple music survey

And once I told it I had been spending a lot of time listening to Apple Music in the last month (I have both a personal and professional interest), it had a lot of questions for me.

Which makes sense: Apple Music is aimed directly at Spotify, which has 20 million paid subscribers worldwide, and another 55 million using a free version of the service. Apple is essentially selling the same service, at the same price, with a different business model (no unlimited, ad-supported free tier).

Here is a sampling of the questions Spotify had for me, which seem self-explanatory. (I asked Spotify reps for comment, and they declined. But again — this seems pretty self-explanatory.) I guess the one thing I’d note is Spotify’s interest in the notion of Apple Music exclusives, which seemed like they might be a thing but may not turn out to be, after all.

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