clock menu more-arrow no yes

Why I'm optimistic about digital media, in 2 charts

The journalism world is never short on gloom and doom, but two charts I saw recently offer some grounds for optimism about the future of digital media as a business.

First, though there is a lot more internet ad spending than there used to be, exactly none of this has come at the expense of television ad spending:

Andreesen Horowitz

Second, television viewership seems poised for collapse:

In other words, the internet advertising business we see today isn't the end of the story. The basic pattern of print, where first the audience left and then the ad dollars followed later, will happen with television, too, increasing the opportunity for revenue in the digital space.

Sign up for the newsletter Sign up for The Weeds

Get our essential policy newsletter delivered Fridays.