The journalism world is never short on gloom and doom, but two charts I saw recently offer some grounds for optimism about the future of digital media as a business.
First, though there is a lot more internet ad spending than there used to be, exactly none of this has come at the expense of television ad spending:
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Second, television viewership seems poised for collapse:
TV is toast. This one crazy chart shows why. http://t.co/nb8WWrcSze pic.twitter.com/azvFVIVOHL
— Dennis K. Berman (@dkberman) July 24, 2015
In other words, the internet advertising business we see today isn't the end of the story. The basic pattern of print, where first the audience left and then the ad dollars followed later, will happen with television, too, increasing the opportunity for revenue in the digital space.
