Mary Meeker Takes You on a Tour of the 2015 Internet Trends Report (Video)

Would you rather sift through 200 slides from the influential annual Internet Trends report or would you prefer a guided tour by the author herself? Here’s Mary Meeker, the creator of the technology industry’s annual Internet Trends report, sprinting through her latest big fat pile of slides in less than 30 minutes at our recent Code conference.

One more reason to tune in: It’s the twentieth anniversary of the first “Internet Report,” which Meeker first created as an analyst at Morgan Stanley in 1995.

Here are the highlights:

• Meeker on the big picture: “So what’s happened since 1995? Internet penetration globally has gone from one percent to 39 percent. Mobile phone user penetration has gone from 1 percent to 73 percent. Public Internet company market capitalizations have gone from $17 billion in 1995 to $2.4 trillion today. User control of content has grown significantly.” But she says recent jumps have been less sharp in Internet user growth and smartphone subscription growth: “The incremental new users for Internet smartphones are harder to get because of where we are in the adoption cycle.”
• On mobile ads: “I for one am really excited about Vessel’s five-second ad. Short-form video, making a point in five seconds, I think is a beautiful thing.” (How about making 50 kajillion points in 30 minutes?) Meeker says a promising up-and-coming feature is “buy buttons,” allowing direct purchase from places like Google, Facebook and Twitter: “We’ll look back two years [from now] and be surprised about just how pervasive they’ve become.”
• On Slack, Square, Stripe, Domo, DocuSign, Intercom, Gainsight, Directly, Zenefits, Anaplan, Greenhouse, Checkr, GuideSpark and Envoy: “Enterprise computing is being reimagined one business process at a time.” Meeker observed that today’s enterprise founders are often working on relieving pain points they experienced at their prior companies.
• The on-demand economy and beyond: “The average American spends 33 percent of their income on housing, 18 percent on transportation and 14 percent on food. The average individual needs shelter every day, drives 37 miles a day and visits a grocery store twice a week. These are high size and spending, high engagement markets that also have traditionally weak user experiences that we think are being reimagined.”
• On bubbles and valuations: “The one rule of thumb is that very few companies will win, and those that do, win big.”
• On diversity, which was Meeker’s final “one more thing” of the presentation, and a particularly acute issue at Kleiner Perkins Caufield & Byers these days: “Diversity matters. It’s just good business.”

Here’s the full video:

And here are the slides again:

This article originally appeared on Recode.net.

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