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Stephen Colbert Starts Prepping for His CBS Debut With a Web Video About His Beard

"This shit is gonna go viral."

CBS
Peter Kafka covers media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

Stephen Colbert won’t start appearing on CBS until September 8. In the meantime, he’s making some digital content to remind you that he’s around. Not surprisingly, this one’s pretty excellent. It’s about his facial hair.

Is there more? Of course there’s more. More! Here’s a Colbert app (no funny for you, Android people). And a website, for people who don’t have iPhones.

This article originally appeared on Recode.net.