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Tech Companies Find a Rainbow of Ways to Celebrate Same-Sex Marriage Ruling

As one friend put it, their Facebook feed looks like a unicorn throwing up rainbows.

Re/code

Silicon Valley companies have long been leaders in the fight for LGBT rights, so it is little surprise that they were quick to celebrate Friday’s ruling legalizing same-sex marriage.

But what was noteworthy were all the clever ways they found to do so.

Uber changed its app so that its cars left a rainbow trail on the map. Facebook offered users a way to add a rainbow flag over their existing profile pic. Twitter added a rainbow heart icon when using the hashtag LoveWins.

Google celebrated in a number of ways, including an animated gif of the Android mascot waving a rainbow flag and a surprise that shows up when searching for LGBT-related terms such as “marriage equality.”

Brands from AT&T to Vimeo changed their logos to rainbow colors while executives from Starbucks CEO Howard Schultz to openly gay Apple CEO Tim Cook were quick to praise the ruling.

https://twitter.com/tim_cook/status/614449483292618752

Even Hobby Lobby got in on the act, offering 50 percent off home accents. (Wait, I’m being told that was unrelated.)

Screenshot by Re/code

Techies were also well represented at a White House reception Wednesday, where President Obama highlighted recent accomplishments, while noting the importance of the then-pending Supreme Court decision.

Cynics will point out here that brands were also being quick to capitalize on the ruling in an attempt to create affinity. And they have a point, but who wants to be cynical on a day like this?

This article originally appeared on Recode.net.

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