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Amazon Puts a Store on Wheels, Continues to Flirt With Physical Retail

Amazon continues to explore new ways to bridge the gap between online and offline retail, even if the most recent example seems stunt-ish. The company today is introducing the Amazon Treasure Truck in Seattle, which will carry a limited quantity of one product each day that shoppers can order on Amazon’s app and then collect from the truck at a designated pickup location. The company said the truck will feature hard-to-find, heavily discounted or limited edition products and food, ranging from paddle boards to beach bikes to steak — yes, steak. The Treasure Truck introduction comes as Amazon flirts with physical retail: Amazon product vending machines have popped up in some airports, and a recent patent application lays out a vision for a new kind of technologically advanced retail store.

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