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Amazon Puts a Store on Wheels, Continues to Flirt With Physical Retail

Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.

Amazon continues to explore new ways to bridge the gap between online and offline retail, even if the most recent example seems stunt-ish. The company today is introducing the Amazon Treasure Truck in Seattle, which will carry a limited quantity of one product each day that shoppers can order on Amazon’s app and then collect from the truck at a designated pickup location. The company said the truck will feature hard-to-find, heavily discounted or limited edition products and food, ranging from paddle boards to beach bikes to steak — yes, steak. The Treasure Truck introduction comes as Amazon flirts with physical retail: Amazon product vending machines have popped up in some airports, and a recent patent application lays out a vision for a new kind of technologically advanced retail store.

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