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Ford Jumps Into Car-Share Business

In a sign automakers are increasingly aware they’ll have to try new approaches to reach customers, Ford is launching a car-share program.

The company is launching a pilot program in six U.S. cities, as well as in London, England, where customers who finance their vehicle through Ford Motor Credit will be able to rent out their car, SUV or truck.

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This article originally appeared on Recode.net.