Code Conference 2014: Apple SVP Eddy Cue and Beats Co-Founder Jimmy Iovine

Apple SVP Eddy Cue and Beats co-founder Jimmy Iovine offer three reasons for Apple’s $3 billion deal to acquire the music company: The talent, the headphones and the subscription music service.They also talk about Beats’ failed deal with HTC, improvements that need to be made to Apple TV and the future of the Beats brand. Interviewed by Kara Swisher and Walt Mossberg.

This article originally appeared on Recode.net.

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