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Code/Media 2015: Universal Music Group CEO Lucian Grainge

Asa Mathat

The world’s biggest music label used to be okay with people streaming music on the Web without paying for it. But now it has changed its mind: Universal Music Group CEO Lucian Grainge says the music industry needs to shift away from free, ad-supported music and toward services paid for by you, the listener. Interviewed by Dawn Chmielewski.

This article originally appeared on Recode.net.