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Code/Media 2015: Tyler, the Creator and WhaleRock’s Lloyd Braun

Asa Mathat

Tyler, the Creator has huge followings on Twitter and Tumblr, but he wants his fans on those services to start following him on his own thing. Tyler and Whalerock’s Lloyd Braun, the former ABC and Yahoo exec, explain what they’re up to and why they’re doing it. Interviewed by Peter Kafka.

This article originally appeared on Recode.net.