clock menu more-arrow no yes mobile

Filed under:

Zynga Acquires Mark Pincus's Incubator, Superlabs

Acquisition price: $1.

Asa Mathat

Zynga has acquired Superlabs, the incubator (or “Pincubator,” as Kara Swisher called it in November) founded by Zynga CEO Mark Pincus before he returned to the company he co-founded in April.

The deal, which is clearly a talent acquisition, included a price of just $1, but could amount to a lot more depending on employee compensation packages and stock grants. The grants for Superlabs’ nine employees may include as much as 1.1 million shares of Zynga stock, according to a filing with the Securities and Exchange Commission.

Pincus started the incubator (or startup factory) after stepping down as CEO of Zynga back in April 2014. The idea was to use his own money — he has invested $2.2 million in Superlabs, according to SEC documents — to build out ideas and projects that he had been mulling.

As part of the acquisition, Zynga can “secure the rights in tech and related IP” that were created at the lab, too.

This article originally appeared on