In her campaign announcement speech, Hillary Clinton said she's a fighter. But she proved she's also a meme-maker.
Clinton's official launch rally was accompanied by a blizzard of memes and graphics meant to make the speech reverberate in the social media primary that Obama so soundly won in 2008. Clinton's campaign sent so many of them that you can actually sort them into five distinct categories.
1) Outrage!
This is wrong. pic.twitter.com/HmNEH2TGQH
— Hillary Clinton (@HillaryClinton) June 13, 2015
What's wrong with this picture? pic.twitter.com/GnytNmNS7A
— Hillary Clinton (@HillaryClinton) June 13, 2015
2) Show the world what a good person you are!
If the candidates who deny climate change aren't scientists, why don't they start listening to those who are? pic.twitter.com/QqCIO7WLJX
— Hillary Clinton (@HillaryClinton) June 13, 2015
"They turn their backs on gay people who love each other." pic.twitter.com/3zWcib9lpH
— Hillary Clinton (@HillaryClinton) June 13, 2015
"They shame and blame women rather than respect our right to make our own reproductive health decisions." pic.twitter.com/VpGcYpyg7F
— Hillary Clinton (@HillaryClinton) June 13, 2015
3) Throwback Saturday
"My mother taught me that everybody needs a chance and a champion. She knew what it was like not to have either one." pic.twitter.com/YCI5bKYSLA
— Hillary Clinton (@HillaryClinton) June 13, 2015
Texts from Hillary start today. Text "2016" to 47246 to get texts from the campaign. #Hillary2016 pic.twitter.com/F42WbjDlIb
— Hillary Clinton (@HillaryClinton) June 13, 2015
4) Adorbs
Advice for kids: Dress for the job you want. http://t.co/Ecw1ua7x4N pic.twitter.com/4mWOAoqOX7
— Hillary Clinton (@HillaryClinton) June 13, 2015
5) Listicles
Hillary will fight to make it easier to vote—not harder. pic.twitter.com/ZZDBNDzqnu
— Hillary Clinton (@HillaryClinton) June 13, 2015
The only time-tested social media strategy Clinton's campaign avoided? Posting quotes from Bernie Sanders.