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Hillary Clinton's many, many memes

By Andrew Prokop
Andrew Prokop is a senior politics correspondent at Vox, covering the White House, elections, and political scandals and investigations. He’s worked at Vox since the site’s launch in 2014, and before that, he worked as a research assistant at the New Yorker’s Washington, DC, bureau.

In her campaign announcement speech, Hillary Clinton said she's a fighter. But she proved she's also a meme-maker.

Clinton's official launch rally was accompanied by a blizzard of memes and graphics meant to make the speech reverberate in the social media primary that Obama so soundly won in 2008. Clinton's campaign sent so many of them that you can actually sort them into five distinct categories.

1) Outrage!

2) Show the world what a good person you are!

3) Throwback Saturday

4) Adorbs

5) Listicles

The only time-tested social media strategy Clinton's campaign avoided? Posting quotes from Bernie Sanders.

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