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Facebook Wants to Remind You That It's Working on a 'Buy' Button, Too

Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.

With the news that Google and Pinterest are introducing their own Buy buttons, Facebook has a message: We’re still working on our own version, too. The company on Wednesday announced it is working with e-commerce software company Shopify, which helps companies set up digital storefronts, to expand its Buy button test to a larger number of small businesses that already work with Shopify. Since July, Facebook has been testing the Buy buttons with a few hundred small- and mid-sized businesses. If you haven’t seen what shopping on Facebook looks like, here’s a quick rundown of the Buy button experience I encountered in March.

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