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Why are Bill Clinton and Monica Lewinsky in an advertisement for pens in Hong Kong?

Stabilo, best known as the company that makes the Boss highlighter, featured a very unusual pair of models in a Hong Kong advertisement, shared by Gerry Doyle of the International New York Times on Monday:

The ad is a graphic rendering of this photograph taken in 1995 showing Monica Lewinsky, who was then a White House intern, meeting President Clinton. The photo was submitted as evidence during the Starr investigation and released on September 21, 1998:

Getty Images/Handout

The advertisement's slogan? "Once marked, forever remembered."