T-Mobile Goes After Verizon Customers With New Switcher Campaign

After spending most of the last two years attacking AT&T, T-Mobile CEO John Legere is turning his attention toward Verizon, launching a new promo targeted specifically at luring its customers to his network.

In the new “Never Settle” promo, announced Monday night, T-Mobile is offering Verizon customers a free two-week trial. As part of the trial, Verizon customers agree to bring their number over to a T-Mobile phone.

At the end of the two weeks, Verizon customers can either return the T-Mobile phone and pay nothing or turn in their Verizon phone and T-Mobile will pay off any outstanding device payments or early termination fees up to $650.

“Last week, I said we would hit right back at Verizon — I meant it,” Legere said in a statement. “T-Mobile’s 4G LTE network is the nation’s fastest. Not faster for the price … just faster, period. With T-Mobile, you don’t have to settle for trickery, gimmicks and carrier BS the way you do with Verizon. I’m so confident in our kick-ass network experience that we’re footing the bill so Verizon customers can give T-Mobile a try.”

While the new promo targets Verizon customers specifically, T-Mobile has in the past offered both a test drive of its network as well as similar incentives to customers who switch. The trial kicks off May 13 and Verizon customers can sign up through May 31.

This article originally appeared on Recode.net.

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