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Google Buys Timeful App, Gets Handful of Machine Learning Talent

Timeful, the time-management app startup from a trio of academics, is now part of Google. The companies announced the acquisition on Monday. In July, Timeful entered the crowded field of iPhone calendar apps with formidable scientific chops. One founder, Dan Ariely, is a renowned behavioral economist; another, Jacob Bank, is a machine-learning PhD candidate at Stanford. Yoav Shoham, also from Stanford, sold his prior company, Katango, to Google in 2011. On its website, Timeful, which has a staff of around 20, said it will maintain its iOS app but redirect its focus to Google’s products. The acquisition is another bid from Google to boost its mobile capabilities. Both companies declined to comment on the terms of the deal. Based in Mountain View, Calif., Timeful had raised $7 million from multiple investors, including Khosla Ventures, Kleiner Perkins Caufield & Byers and Greylock Partners.

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