Sprint CEO: Unlimited Data Is Great but It May Not Be Here to Stay (Video)

Unlimited data has been one of Sprint’s hallmarks, in good times and bad.

Even as rivals abandoned them in favor of pay-per-gigabyte plans, all-you-can-eat plans remained a signature of the Dan Hesse era; new Sprint CEO Marcelo Claure has also championed unlimited data as part of the lower-cost plans he has introduced since assuming the helm last year.

However, speaking at Code Conference Wednesday, he acknowledged that unlimited data may not be around much longer. Claure said that as part of a wave of much-needed network improvements, Sprint may have to either hike prices or do away with such plans, especially if consumers start watching lots of video over the network.

This article originally appeared on Recode.net.

Explanatory journalism is a public good

At Vox, we believe that everyone deserves access to information that helps them understand and shape the world they live in. That's why we keep our work free. Support our mission and help keep Vox free for all by making a financial contribution to Vox today.

One-Time Monthly Annual

$95/year

$120/year

$250/year

$350/year

Other

$

Yes, I'll give $120/year

Yes, I'll give $120/year

We accept credit card, Apple Pay, and Google Pay. You can also contribute via