Apple's Jeff Williams on Apple Watches Sold: 'A Lot'

Demand for the Apple Watch has been “fantastic” and the company has sold a lot of them, but that’s as specific as Apple is willing to get.

“Obviously, I can’t give you that number,” Apple’s head of operations, Jeff Williams, said Wednesday at the Code Conference, after Walt Mossberg pressed him to put some numbers next to his adjectives.

Williams did say the company could sell more if it could make more of the wearables. “The only number I will give you is that demand divided by supply is greater than one.”

In addition to his role as Apple’s operations chief, Williams also spearheaded the development of the Apple Watch project over the past several years.

He also confirmed that Apple will release a preview next week of a developer kit that will allow companies to write apps directly for the Watch versus customizing their iPhone app to work on the Watch as well.

Williams joined Apple in 1998 as head of worldwide procurement and in 2004 he was named vice president of operations — roles once overseen by Tim Cook prior to his ascent to Apple’s top post. Since 2010, Williams has led worldwide operations for all products. Prior to joining Apple, he worked for IBM.

This article originally appeared on Recode.net.

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