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Crittercism Names Dave Robbins as CEO; Co-Founder Levy to Remain at Company

Andrew Levy shifts to chief strategy officer, handing the CEO reins to someone with more enterprise sales experience.


Crittercism, whose technology helps businesses see how their mobile apps are performing, has brought on Dave Robbins as its new chief executive.

Current chief and company co-founder Andrew Levy will remain at the company as chief strategy officer. Levy said he already has some ideas for new products.

“A lot of it is getting back to my roots,” Levy told Re/code.

The company has seen big growth in the past years, especially over the last 12 months, as revenue has doubled; the company’s software is now installed on a billion devices. Crittercism wouldn’t go into detail on how much revenue it has or whether it is profitable.

Levy said that part of the reason for bringing in Robbins is that the company is no longer dealing with just developers and tech companies, but starting to more closely resemble a traditional enterprise company dealing with a wide range of businesses, and Robbins brings years of experience with those customers.

Robbins has had a number of management roles in tech, including CEO of security and systems management company BigFix, which was acquired by IBM in 2010. More recently he was CEO of virtualization startup MokaFive.

What attracted him to Crittercism, Robbins said, is the role that mobile devices are taking in redefining retail and other industries.

“I think Crittercism is right in the middle of it,” he said, adding that he is a mobile geek who develops Apple apps and roots Android devices in his spare time.

Robbins had been an informal adviser since the beginning of the year. “Andrew and I clicked from the very beginning,” Robbins said.

“He thinks the way I think,” Levy said.

Crittercism has about 60 employees and has raised $48 million in funding, including a $30 million round.

Levy said there is no rush to do additional fundraising. “We’re good where we are at today,” he said.

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