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Don Draper Introduces Us to 'Steve Jobs,' the Movie

Watch the film's first look, which debuted during the "Mad Men" finale.

Universal via YouTube
Peter Kafka covers media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

You know who was pretty good at advertising?

Steve Jobs!

So maybe that’s why Universal* decided to debut the first trailer for its upcoming Steve Jobs biopic during tonight’s “Mad Men” finale.

Then again, the fact that tonight’s “Mad Men” finale will get a lot of media-savvy eyeballs probably has a lot to do with it, too.

If you are interested in things like the upcoming Steve Jobs movie, you probably know that the film, written by Aaron Sorkin and based on Walter Isaacson’s book, has gone through multiple incarnations and has swapped out stars, directors and even a studio. But the version we’re supposed to see Oct. 9 will be directed by Danny Boyle and will star Michael Fassbender in the lead role; Seth Rogen shows up as Steve Wozniak.

So given that we knew all that, what did we learn tonight?

Nothing! At least not in terms of plot, or the way the movie views Jobs, or just about anything else. Most of the trailer is focused on Jobs/Fassbender’s back, and the last few seconds are spent on Jobs/Fassbender’s face as he walks out onstage, presumably to unveil the iMac in 1998.

Still. Looks pretty good! Or, at the least, intriguing. See for yourself:

* Universal Studios is a division of NBCUniversal, which has a minority stake in Revere Digital, Re/code’s parent company.

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