Google’s “mobilegeddon” update last month, which was designed to favor mobile-friendly sites in search results, had no impact on HubPages. But a secretive algorithm tweak soon after was disastrous.
HubPages, a collection of more than 870,000 miniblogs covering everything from the “History of advertising” to “How to identify venomous house spiders,” saw its Google search traffic plunge 22 percent on May 3 from the prior week. Of the company’s 100 top pages, 68 lost visitors over that stretch.
This article originally appeared on Recode.net.