clock menu more-arrow no yes mobile

Filed under:

Why Sunday Is Money Day for App Makers

Day of rest? Maybe. But if you're in the app business, it's business time, because your users are ready to spend.

Mikael Damkier/Shutterstock
Peter Kafka covers media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

Maybe you’re celebrating Easter with family and friends today. And/or, perhaps you’re celebrating Wisconsin’s epic upset of Kentucky. All good things to do on a Sunday.

But if you’re in the app business, the crucial thing to remember is that Sunday is a really good day to extract money from your users, via in-app purchases.

That’s the lesson app marketer SensorTower wants to impart, via a study they released earlier this week. SensorTower broke down revenue generation, by day, for iOS apps in the first three months of the year.

You can see the full report here, but if you’re in a hurry you can get the gist with a quick scan:

Get it? We could go on and on, and SensorTower does in its study. But we don’t need to do that. Because you’re smart.

One of the only counterexamples to SensorTower’s trend is its grouping for business apps, which make more money for their publishers during the workweek.

No need to belabor why this might be. Because, again, you’re smart. But it’s worth noting that SensorTower says that finance apps do better on weekends, too.

So maybe users are spending their own money on finance stuff on the weekends, and their employers’ cash on business apps on weekdays.

But if you’re in the app business — or, like Facebook, Twitter and many others, in the business of selling ads to people in the app business — you probably don’t care why. You just know you need to be working today. Get to it!

This article originally appeared on

Sign up for the newsletter Sign up for Vox Recommends

Get curated picks of the best Vox journalism to read, watch, and listen to every week, from our editors.